BTS’ “Butter” Official Music Video Surpassed 300 Million Views

‘Butter’ Official MV has surpassed 300 million views on YouTube in approximately 14 days & 10 hours since its release on 21st May 2021. This is BTS’ 16th MV to reach this milestone on the platform, extending their record as the Korean artist with most MVs over 300M views.

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BTS’ “Life Goes On” Music Video Surpassed 300 Million Views

BTS’ “Life Goes On” Music Video Surpassed 300 Million views on YouTube.

Following the postponement of their Map of the Soul Tour due to the COVID-19 pandemic, BTS started working on a new album. The group’s label Big Hit Entertainmwnt officially announced “BE” on September 27, 2020. They stated  via press that the album “imparts a message of healing to the world by declaring, ‘Even in the face of this new normality, our life goes on'”. “Life Goes On” was announced as the album’s lead single on October 30.

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BTS’ “ON Kinetic Manifesto Film: Come Prima Music” Video Surpasses 300 Million Views

BTS “ON” Kinetic Manifeso Film: Come Prima has surpassed 300 million views. “On” was written by RM, August Rigo, Melanie Fontana, Michel Schulz, Suga, J-Hope, Antonina Armato, Krysta Youngs, Julia Ross and its producer Pdogg. The first music video, dubbed “Kinetic Manifesto Film: Come Prima”, was released on February 21, 2020, in conjunction with the release of the single and the album. It is the seventh most-watched online video in the first 24 hours, and the fifth most-watched YouTube video in this period of time; it gained 46.5 million views in this time frame. At the 20202 MTV Video Music Awards, “ON” won Best K-Pop, Best Pop and Best Choreography

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