From India To USA to South Korea, BTS Jung Kook’s ‘Chipotle’ Moment Reigned Supreme On Media Outlets Globally

“After BTS shared a ‘Bangtan Bomb’ on their YouTube channel that was later shared on their Twitter handle of the members enjoying a meal during the shoot for their James Cordon show, a clip went viral. The clip was Jung Kook mispronouncing the name of a meal, instead of “Chipotle” he curiously asked “is it Chicotle?”. And that was the start of all the media reports about that incident.

That led to Chipotle changing it’s Twitter name to “Chicotle” after commenting on the Twitter post, they also retweeted the clip of the fan who wrote “If Jungkook says its Chicotle then it’s Chicotle”, and that led to countless media outlets both local in South Korea and internationally. Jung Kook even made it to major news like SBS and MBC as they reported about his effect on the company. Korea’s Major Newspapers and Major National TV outlets reported about Jungkook’s impact, that made “Chipotle” change their account name to “Chicotle”, like Jungkook said in the recent video.

Chipotle changing it's name to Chicotle as Jungkook pronounced it, has become a hot topic. Multiple media outlets are reporting on the news for the third day. JUNGKOOK'S INFLUENCE! pic.twitter.com/e2nvvylsU4
— Jungkook SNS✨ (@Jungkook_SNS) January 25, 2022

[INFO] The news of Jungkook inspiring Chipotle to change its name to ‘Chicotle’ has become a Viral Worldwide news. Major news outlets such as CNA of Singapore, IndiaToday from India, Billboard from US, PRWeek of Asia-Pacific and several more report the news. pic.twitter.com/snQcdRZHGy
— 𝐽𝐾 📁 (@jeonfolders) January 26, 2022

Korea's Major Newspapers and Major National TV outlets reported about Jungkook's impact, that made "Chipotle" change their account name to "Chicotle", like Jungkook said in the recent video.@ChipotleTweets @BTS_twt pic.twitter.com/n4fpDZiTNE
— Jungkook Media⁷ (@jkmediaupdate) January 26, 2022

It's not Chipotle, it's Chicotle 💜 @ChipotleTweets | @BTS_twt https://t.co/1bQdYIIfM7
— Audacy (@Audacy) January 26, 2022

Mexican food chain #Chipotle changed its name to #Chicotle on Twitter after #JeonJungkook of #BTS referred to the brand by that name in a video.https://t.co/zobK1YfFns pic.twitter.com/KWfTxb6HYx
— News18.com (@news18dotcom) January 25, 2022

“#Chipotle,” a famous fast-casual chain of Mexican restaurants in the United States, changed the name of its Twitter account to "#Chicotle" in response to #kpop superband #BTS. 🌮😋🤪#BTSARMY #BTSJUNGKOOK #JungkookBTS #방탄소년단 #방탄소년단정국 #정국 https://t.co/87FYngw16U
— Korea Odyssey (@korea_odyssey) January 25, 2022

Chicotle? Chicotle 💜 @BTS_twt #Jungkook https://t.co/j3dn112bJq
— 96.5 TDY (@965TDY) January 26, 2022

BTS Jungkook inspires Chipotle to change its name on social media after he asked “What is this, Chicotle? Chipotle? This is so good. I love this. I want to eat this every day.” pic.twitter.com/t4AzqL4sZY
— Spin or Bin Music (@spinorbinmusic) January 26, 2022

“It’s chicotle from now on,” @ChipotleTweets tweeted in response to a new BTS video https://t.co/FggFpOzcjv
— billboard (@billboard) January 25, 2022

Chipotle changed their name to Chicotle on Twitter after BTS member Jungkook mispronounced the name. #ViralVideo #BTS https://t.co/7OrjK827lW
— IndiaToday (@IndiaToday) January 25, 2022

'If Jungkook said it’s Chicotle then it’s Chicotle'https://t.co/rFR812JZjm
— MB Lifestyle (@MBLifestyle) January 26, 2022

.@ChipotleTweets has teamed up with the Twitter stan account for BTS @USBTSARMY to give free food to fans of the K-pop supergroup with a promotion that will start at 7 p.m. EST later tonight.https://t.co/ceBl28VdgO
— PRWeekUS (@PRWeekUS) January 25, 2022

Magnum is covered in Chicotle https://t.co/V8eoVSBoHl
— Magnum Ice Cream (@MagnumGlobal) January 24, 2022

After "SBS News" & "KBS News", Jungkook now appears on South Korea’s major TV News channel "MBC" as they report on Jungkook’s influence that caused Mexican Food chain Chipotle (@ChipotleTweets) to change their name to ‘Chicotle’ because of his one word.pic.twitter.com/9YFKbVGLnd
— Jungkook Media⁷ (@jkmediaupdate) January 26, 2022

'If Jungkook said it’s Chicotle then it’s Chicotle'https://t.co/rFR812JZjm
— MB Lifestyle (@MBLifestyle) January 26, 2022

A video of K-pop supergroup @bts_bighit chowing down on @ChipotleTweets food — and absolutely loving it — went viral over the weekend, creating an impromptu opportunity for the fast-casual chain. https://t.co/ZKuRZIzWFv
— PRWeekUS (@PRWeekUS) January 24, 2022

Chipotle has changed its name to Chicotle. There’s a BTS connectionhttps://t.co/K599ch0mFX
— Express Trending 😷 (@ietrending) January 26, 2022

BTS's #JUNGKOOK pronounces #Chipotle as #Chicotle in viral video, brand changes name on social media#BTS #BTSARMY https://t.co/lvwMuqQ19s
— Mashable India (@MashableIndia) January 25, 2022

#BTS member #Jungkook was seen struggling to pronounce #Chipotle as he tried the dish in the US, leading the brand
to change its Twitter username to 'Chicotle'.https://t.co/gxO9QDlOzA
— News18.com (@news18dotcom) January 24, 2022

CHIPOTLE CHANGED THEIR NAME TO CHICOTLE I LOVE TODAY @ChipotleTweets pic.twitter.com/v2uDNY0LEH
— Lindsay Webster (@webbylinster) January 23, 2022

In less than an hour, Chipotle and @USBTSARMY have a treat in store for fans https://t.co/9EzETc8EGJ #BTS
— Diana Bradley (@prweekdiana) January 25, 2022

BTS: After Jungkook mispronounces chipotle, brand changes name to chicotle on Twitter. See here https://t.co/wofAam3mCi
— HT Entertainment (@htshowbiz) January 24, 2022

The American fast-food restaurant chain #Chipotle Mexican Grill changed its Twitter handle to "#Chicotle" after a video of #BTS member #Jungkook mispronouncing its name went viral online.https://t.co/5A3eJGscis
— The Korea Times (@koreatimescokr) January 25, 2022

#Watch | American fast food chain #Chipotle changed it’s name on Twitter after #BTS member #Jungkook mispronounced it as Chicotle in this now #viral video.
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Credit: 7yari4 pic.twitter.com/8e64OdJ33I
— EastMojo (@EastMojo) January 25, 2022

#BTS: After #Jungkook mispronounces chipotle, food brand changes its name on Twitter #Chicotle #Chipotle #ARMY #BTSJUNGKOOK https://t.co/5mQwE9VnFV
— India TV (@indiatvnews) January 24, 2022

BTS: Jungkook was seen struggling to pronounce Chipotle as he tried the dish in the US. The clip went viral and the brand changed its Twitter user name to 'Chicotle'. #BTS #Jungkook #Chicotle @ChipotleTweets https://t.co/6mjLw9PjxX
— News18 Movies (@News18Movies) January 24, 2022

BTS: After Jungkook mispronounces chipotle, brand changes name to chicotle on Twitter. See here https://t.co/t11hSkLqIe
— Hindustan Times (@HindustanTimes) January 24, 2022

If @BTS_twt says it's '#Chicotle' then it's 'Chicotle' 🤣🌯 @bts_bighit #BTSARMY https://t.co/4h9sINAjtW
— iHeartRadio (@iHeartRadio) January 26, 2022

When Jungkook said he could eat Chicotle everyday.

I felt that. @ChipotleTweets #Chicotle #BTSJUNGKOOK #BTS #BTSARMY #JUNGKOOK #BY_JUNGKOOK pic.twitter.com/a4FW53roqm
— Nancy Polanco (@WhispersInspire) January 24, 2022

Watch: BTS' #JUNGKOOK Mispronounces Chipotle as 'Chicotle' in Bangtan Bomb Video And Brand Changes To New Name On Twitter! @BTS_ARMY @ChipotleTweets @btsjungkook_uk @BTSW_official https://t.co/4Iwg5QfZGH
— LatestLY (@latestly) January 25, 2022

'Carpe Diem' is what #Chipotle did after @bts_bighit's #Jungkook said THIS! @BTS_twt | @BTSW_official | #BTSJUNGKOOK https://t.co/dt6VZ1aVJa
— DNA (@dna) January 25, 2022

“It’s Chicotle from now on,” the chain tweeted as BTS fans clamored for @ChipotleTweets orders.https://t.co/IMAuLhtz4y
— Campaign US (@CampaignLiveUS) January 25, 2022

Order your favorite 'Chicotle' bowl and hit play on Audacy's @BTS_twt Radio! 💜 | @ChipotleTweets https://t.co/PU6IHmjwfq
— Audacy (@Audacy) January 26, 2022

En el bangtan bomb de hoy, Jungkook dijo "chicotle" en vez de "chipotle" y la cuenta oficial @ChipotleTweets cambió su nombre tal como lo dijo 😆

"Es chicotle desde ahora" 🤭 pic.twitter.com/FU7dzWXTRk
— liry onni (@LiryOnni) January 24, 2022