On 23rd April, BTS were named the new brand ambassadors for Louis Vuitton. As the brand’s ambassadors, BTS invites you to see Virgil Abloh’s #LVMenFW21 collection from Seoul. Watch the show live at 7 pm (GMT +9) on Wednesday, July 7th on Twitter or http://on.louisvuitton.com/6001yVBlv. BTS have been invited before for the Fall/Winter fashion show and have wore the brand on several events like the 2021 Grammy Awards.
Louis Vuitton Malletier, commonly known as Louis Vuitton or by its initials LV, is a French fashion house and luxury goods company founded in 1854 by Louis Vuitton. The label’s LV monogram appears on most of its products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses and books.
Louis Vuitton is one of the world’s leading international fashion houses. It sells its products through standalone boutiques, lease departments in high-end departmental stores, and through the e-commerce section of its website.
For six consecutive years (2006–2012), Louis Vuitton was named the world’s most valuable luxury brand. Its 2012 valuation was US$25.9 billion. In 2013, the valuation of the brand was US$28.4 billion with revenue of US$9.4 billion. The company operates in 50 countries with more than 460 stores worldwide.
The Louis Vuitton company cultivates a celebrity following and has featured famous models, musicians and actors, such as Jennifer Lopez, Keith Richards, Madonna, Sean Connery, Matthias Schoenaerts, Angelina Jolie, Gisele Bündchen, Mikhail Gorbachev, Oh Sehun, JO1 and David Bowie in its marketing campaigns.