BTS’ “Butter” debuts at #1 on Billboard’s Digital Song Sales chart with 228.1K copies sold. This is the biggest digital sales week of 2021 so far, and the biggest since their very own English single “Dynamite” in 2020
“Butter” is BTS’ second English-language single released on May 21, 2021. “Butter” premiere garnered over 3.9 million peak concurrent viewers on YouTube, surpassing previous record holder “Dynamites’ over 3 million concurrent viewers attained in August 2020 and setting a new all-time record for the biggest music video premiere on the platform.
The song became the fastest YouTube video to reach 10 in its first 13 minutes, “Dynamite” did it in 20 minutes and 100 million views, in 21 hours—three hours faster than “Dynamite”
“Butter” became the most viewed YouTube video in the first 24 hours, garnering 108.2 million views thus setting four new Guinness World Records. “Butter” crossed 200 million views just four days and one hour, compared to “Dynamites’ four days and 12 hours.
BTS presented the premiere performance of “Butter” on May 23 during the 2021 Billboard Music Awards. They have also performed on the Late Show With Stephen Colbert and on Good Morning America.
Watch the MV