When Butter was announced, a lot of us if not everyone thought that it would be a light concept, with summer vibes bright cheerful, pastel colors especially with the yellow logo with yellow background. After BTS released the first two clips from RM and Jungkook, everything seems much more complicated, dark, moody and a whole lot of puzzles that seek answers.
It begs the question “Why was the release butter so bright, refreshing and with happy summer vibes while the concept pics and clips are so dark? What do we now even expect with butter? Do we know anything anymore?” That is BTS for you!
BTS ARMY are starting to notice a few details here and there and what many are pointing towards in BTS “Butter” Era is that they are leaning towards a much more pop art from past artists. It is very interesting how BTS have always pushed this idea of connecting with art, starting from CONNECT BTS:
“CONNECT, BTS is a global project to connect five cities and twenty-two artists, each of whom contributes their unique philosophy and imagination to it. This project aims to redefine the relationships between art and music, the material and immaterial, artist and their audiences, artists and artists, theory and practice. CONNECT, BTS may be described in terms of a collective curatorial practice by curators around the world who resonated BTS’ Philosophy.”
BTS seem to be continuing with this idea of art through their single “Butter” set to be released on 21st May 2021, from the concept teaser photo which has elements or retro and vintage vibes and feel to today’s concept clips, which feel like old vintage clips from the earlier years when we had black and white TV’s and the cameras were not that sharp.
“ARMY Theorist Society” has a theory and connection between BTS’ new single “Butter” past pop art and artists. Here is what they had to say about it;
“It seems that for their last concept, BTS referenced music icons from the past (Ex. Michael Jackson, Freddy Mercury, etc.) and now they’re moving to referencing pop art and art icons from the past (Ex. Andy Warhol, etc.) With the song Dynamite, the Album ‘BE’ itself, & now Butter, it seems that BTS is trying to convey to us who they are, where they get their inspiration from, & how they continue to strive for contentment even in the midst of what may seem like morbid routines during the pandemic. This whole era’s concept is about art. What is art? Is it just music? Is it just visual art? Art ranges from a wide spectrum and there are different ways of making and presenting art. Art can be perceived differently depending on the viewers eye and how we interpret art.”
“However, this era is simply about how BTS wants to make art, how they want to convey their art. From the BE’s interactive concept photos, we can see that it’s BTS controlling the narrative of what they want the viewers to see. They don’t have to follow the social norms or expectations of what others expect of them. They don’t have to always make the type of music others want them to make. Their art is theirs, and no one else can control what they do or how they do it except for them. Additionally, “the pop art movement aimed to blur the boundaries between “high art” and “low” culture and that art may borrow from any source”, which goes back to the idea that art ranges from a wide spectrum.”
One of the most common connections/ theory relating to butter is the pop art by Andy Warhol x butter theory so we are bringing back this video of Taehyung being absolutely fascinated by Andy Warhol’s artwork
Also the show series by Andy Warhol and especially zooming into RM’s and JK’s shoes… The shoes that focused on the # 1 Concept clip are related to “The Shoe Series” by Andy Warhol (Pop Art artist) and the special zoom on the shoes of Namjoon and JungKook
BTS are in their own league and nothing is ever as it seems, nothing is ever as expected, nothing is ever as assumed, nothing is ever that complicated or that simple, when it comes to the Seven Members of Bangtan.