BTS Tops March’s Boy Group Brand Reputation Rankings

BTS are the most searched Korean Idol and celebrity worldwide. The Korean Business Research Institute has revealed this month’s brand reputation ranking for male idol groups. The rankings were determined through an analysis of the consumer online participation, media coverage, interaction, and community indexes of various boy groups, it shows positive and negative evaluation of the boy group using big data collected from February 13 to March 13.

BTS topped the list for the 34th consecutive month, scoring a brand reputation index of 10,922,131. High-ranking phrases in the group’s keyword analysis included “HYBE,” “Billboard,” and “talk show,” while their highest-ranking related terms included “surpass,” “donate,” and “award.” BTS’s positivity-negativity analysis also revealed a score of 87.52 percent positive reactions.

BTS topped the brand reputation rankings for boy groups with a brand reputation index of 12,696,615 and in January they also topped the list scoring a brand reputation index of 18,656,046. High-ranking phrases in the group’s keyword analysis included “Billboard,” “Dynamite,” and “Map of the Soul,” while their highest-ranking related terms included “record,” “dominate,” and “chosen.” BTS’s positivity-negativity analysis also revealed a score of 80.45 percent positive reactions.

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