BTS are as great artists as they are philanthropists and have always spoken about social issues that matter the most to people. They have supported causes close to their hearts through talking about them and even donating to such causes. On 2nd November 2017, BTS launched their incredible “Love Myself” Campaign with UNICEF.
The campaign was a sponsorship to #ENDviolence, a global UNICEF campaign aimed at the protection of young people so they can live without the fear of violence, and promotes the hashtag #BTSLoveMyself, which asks fans and supporters to post self-loving photos with the hashtag to different social media platforms.
The Love Myself Campaign made BTS the first artist in South Korea to raise funds as part of a social fund for global campaigns.
BTS also have “Love Myself” Campaign official partnerships with UNICEF USA and UNICEF UK, becoming their fourth partner, following South Korea and Japan.
BTS, together with Big Hit Entertainment (Big Hit), renewed their commitment to UNICEF with $1 million donation to help end violence and neglect, and promote children and young people’s self-esteem and well-being, in a video released 5th March.
As part of the renewed global partnership, BTS and Big Hit will also donate over US$1 million to UNICEF, along with proceeds from the sale of LOVE MYSELF merchandise and as well as a portion of profit from LOVE YOURSELF album sales
“We are extremely moved and thankful that our LOVE MYSELF campaign, which began with small steps, is now being elevated to an even bigger partnership. We also strived to “LOVE MYSELF” ourselves, and I think we as a team and as individuals grew as well” RM.
“COVID-19 is taking an enormous toll on all of our lives and emotional well-being, not least children and young people, Through their music and messages, BTS has said to their global audience, ‘You are not alone. This is a difficult time for all of us. And together, with love and kindness, we will get through it.’ As our partnership moves into a new stage, together we are committed to reimagining a kinder, safer and more connected world” Henrietta Fore, UNICEF Executive Director
UNICEF and its partners work to ensure that every child benefits from loving, nurturing, safe and supportive relationships in the home, school and community, and quality mental health and psychosocial support services