Spotify Finally Launches In Korea, Warmly Welcomed by BTS

Spotify has officially launched its service in South Korea! which is the sixth-largest music market in the world. Koreans can now access over 60 million tracks and over 4 billion playlists from around the world, as well as enjoy personalized music recommendations and discover new music. Music lovers in Korea can stream Spotify’s broad music catalogue, spanning everything from the country’s own K-Pop to Latin American reggaeton, European electronic, and beyond. Korea’s launch brings Spotify’s global footprint to 93 markets and is a critical next step in our global expansion journey. Source

“We always want to be where the listeners and artists are, and South Korea is rich in both. This launch presents a massive opportunity for us to not only further our mission of bringing new and quality content to more audiences, but also help local Korean artists tap into Spotify’s 320 million listeners worldwide. We hope to create more opportunities for Korean artists across all genres to be discovered by listeners around the world.” Alex Norström, Chief Freemium Business Officer, Spotify.

Conversation on the intro above

Joon: 2!3!

All: Hello, this is BTS!

Joon/Hobi: Everyone, they said that Spotify has finally launched in Korea!

JK: Does that mean you can listen to our music on Spotify in Korea, too?

Tae: Yes, that is what they say!

Jin: Really looking forward to it.

Spotify will be competing with the popular local streaming services including Melon and Genie Music, with global streaming services yet to have made a significant impact in South Korea.

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