Before we answer the question, let us see where BTS stands in the western music scene, or music scene in general…
Nielsen Music Vice President Helena Kosinski, “Although BTS weren’t the first to open the doors to K-Pop worldwide, they were the first to become mainstream. They don’t just appeal to young people but also to the 50s and 60s age demographic.”
BTS co-write and produce much of their own music. Since their foundation, BTS have developed and maintained a style of “fusion music” with an emphasis on hip hop as their musical base largely due to the influence of RM and Suga’s background as underground rappers and their main producer Pdogg.
Rather than adhering to a specific genre, BTS have introduced new elements into their sound and musical repertoire with each successive release. They have done old-school hip hop, R&B, rock, EDM, moombahton, neo soul, gospel, future bass, Latin pop, jazz hip hop, emo rap, rap rock, Afro pop, nu-disco, funk, trap, pop rock and pop rap.
In 2020 alone, BTS have received several accolades and honorable mentions. In December 2020 Time Magazine named BTS their 2020 Entertainer Of The Year they were named Band Of The Year by Consequence of Sound Magazine, they received the James A. Van Fleet Award, the 2020 Asia Game Changer Award, and the WSJ. Magazine’s 2020 Music Innovator Award
Now lets begin from where it all started, with their world tours.
In 2014 Following “Skool Luv Affair’s” release, BTS held their first fan meeting that March with an audience of 3,000 fans in Seoul. That July, BTS held their first concert in the United States in West Hollywood for free to an audience of 200 fans. In August, the group also made their first appearance at KCON in Los Angeles. BTS’ debut solo concert tour in 2014, The Red Bullet Tour, began in Asia and then expanded to Australia, North America, and South America, attracting 80,000 spectators. In 2015, BTS commenced “The Most Beautiful Moment in Life” On Stage Tour, which visited various cities in Asia and sold over 182,500 tickets
2017, BTS embarked on The Wings Tour, which visited 17 cities in 10 countries around the world and attracted 550,000 spectators. BTS’ next tour broke records, with the 2018-19 Love Yourself World Tour grossing $196.4 million from its last 42 shows, becoming the highest-grossing tour by an act that performs primarily in a non-English language in history. New York City’s Citi Field, the venue for BTS’ first stadium concert in the United States, sold out in 20 minutes.
By 2017, BTS crossed into the global music market, leading the Korean Wave into the United States and breaking numerous sales records. They became the first Korean group to receive a certification from the Recording Industry Association of America (RIAA) for their single “Mic Drop”, as well as the first Korean act to top the US Billboard 200 chart with their studio album “Love Yourself: Tear” (2018). BTS also became the fastest group since The Beatles to earn four US number-one albums, doing so in less than two years. “Love Yourself: Answer” (2018) was the first Korean album certified platinum by the RIAA.
In 2020, BTS became the first all-South Korean act to reach number one on the Billboard Global 200 and US Billboard Hot 100 with their single “Dynamite” and remix of “Savage Love (Laxed – Siren Beat)” and, with the release of “Life Goes On”, became the first group to have two number one debuts on the Hot 100.
Having sold over 20 million albums on the Gaon Music Chart, BTS is the best-selling artist in South Korean history and holds the best-selling album in South Korea with “Map of the Soul: 7 Album.” During their Love Yourself World Tour, BTS became the first Asian and first non-English speaking act to headline and sell out Wembley Stadium and broke the record for the single highest-grossing engagement in Rose Bowl Stadium history.
BTS attract one in every 13 foreign tourists that visited South Korea and were cited as one of the key acts in boosting global music sales to $19 billion in 2018. Following the establishment of their Love Myself anti-violence campaign in partnership with UNICEF, BTS addressed the United Nations 73rd and 75th General Assemblies.
In November 2017, BTS became the first K-pop group to perform at the American Music Awards, where they performed and outstanding performance of “DNA”. BTS debuted as performers at Billboard Music Awards with the premiere of their lead single, “Fake Love” and won Top Social Artist, making them the only Korean artist to win the award two years in a row.
That same month, Guinness World Records revealed that BTS had earned a spot in their 2018 edition for “having the world’s most Twitter engagements for a music group”. In December, they also became the first K-pop group to perform on Dick Clark’s New Year’s Rockin’ Eve to welcome the new year.
“Map of the Soul: 7” sold over 4.1 million copies in just nine days after its release, surpassing the record held by their previous album “Map of the Soul: Persona” to become the best-selling album in South Korean history and the first album to be certified Quadruple Million. The album debuted at number one in countries such as Australia, Canada, France, Germany, Ireland, Japan, the United Kingdom and the U.S., making BTS the first Asian group to top the charts in the world’s five largest music markets
On June 7, BTS headlined YouTube’s Dear Class of 2020 online graduation event, performing “Boy with Luv”, “Spring Day”, and “Mikrokosmos”. Their commencement speeches highlighted their own graduations and offered “messages of hope and inspiration for the class of 2020 in both Korean and English”
BTS released their first English-language single, “Dynamite”, on August 21. Its music video broke the YouTube record for the most viewed premiere, with more than three million viewers, and set a new record for the most viewed video in the first 24 hours of release. It also became the first music video on the platform to surpass 100 million views in less than one day. “Dynamite” debuted at number one on the US Billboard Hot 100 chart with over 260,000 pure sales—enough for it to become the fastest-selling single since Taylor Swift’s “Look What You Made Me Do” (2017)
In January 2021, it was announced that “Dynamite” was the number one selling single in the US in 2020, racking up a total of 1.3 million physical copies sales according to Nielsen Music’s annual year-end report. The margin was so significant that it surpassed the second-best selling song, “Blinding Lights” by The Weeknd, which sold 580,000 copies, by more than a 2.2x multiple.
On October 2, BTS released a remix of Jawsh 685 and Jason Derulo’s single “Savage Love (Laxed – Siren Beat)”. It topped the Billboard Hot 100 chart, marking the group’s second number one entry in the United States. Meanwhile, their single “Dynamite” remained at number two, making BTS the fourth group (after The Beatles, Bee Gees, and OutKast) to simultaneously occupy the top two spots on the Hot 100. The single also topped the Billboard Global 200, becoming their second number one entry and making BTS the first artist to have multiple songs top Billboard’s recently created global singles chart.
On June 14, BTS held a 100-minute long online live concert, Bang Bang Con: The Live, as a part of their 7th debut anniversary. The concert was the first collaborative effort between Big Hit and Kiswe, a live streaming solution company in the US. It garnered 756,000 concurrent viewers in 107 countries and territories, setting the record for the largest audience for a paid virtual concert
On October 10 and 11, BTS hosted a two-day virtual pay-per-view concert, at KSPO Dome in Seoul, called Map of the Soul ON:E, which broke their own world record for Most viewers for a paid virtual concert live stream with 993,000 viewers from 191 countries as compared to their previous record of 756,000 viewers.
They re-released their 2014 album Skool Luv Affair in October, debuting in the Top 10 of Billboard’s Rap Albums chart and becoming their first entry on the genre-specific chart, with all 11 tracks charting on the World Song Sales chart.
On November 20th, 2020, they released their fifth Korean studio album called “BE”. With the album’s lead single being “Life Goes On”. The single had its debut performance at the 2020 American Music Awards on November 22. On November 24, the group was announced as nominees for the Best Pop Duo/Group Performance category at the 63rd Annual Grammy Awards for their song “Dynamite”, making them the first-ever K-pop group to be nominated.
On November 30, 2020, their single “Life Goes On” debuted at number one on the Billboard Hot 100 chart. With this, the band recorded a number of notable achievements: their third consecutive number one in just three months (achieving it even faster than any band since The Beatles in 1964), the first song performed primarily in Korean to debut in the top spot, seven songs appearing simultaneously on the Hot 100 chart, and the first group in chart history with two number one Hot 100 debuts.
“BTS effect” refers to the commercial effects of BTS’ influence, such as when KB Kookmin Bank savings accounts increased six-fold compared to the prior year following BTS’ endorsement and when stock prices of entertainment companies in South Korea shot up for five days after BTS topped the U.S. Billboard 200. The effect was also observed when companies tied to BTS, such as Netmarble, NetMark, Soribada, Key Shares, GMP, Diffie, and Mattel had their stocks rise.
After BTS went to Malta for their show, ‘Bon Voyage 3′, the Malta Tourism Authority reported a 237% increase of Korean tourists visiting the country, crediting BTS as the reason for the increase. After BTS released their single “Idol,” the National Gugak Center had to expand the amount of Korean instrument sounds available due to increased demand from Korean and foreign producers alike. K-pop idol groups also began changing the themes of their lyrics from love stories to words such as “looking for myself” following BTS’ “Love Yourself” era and RM’s speech at the United Nations
BTS has received many awards and honors, including 33 Mnet Asian Music Awards, 29 Melon Music Awards, 20 Golden Disc Awards, 14 Seoul Music Awards, 13 Gaon Chart Music Awards, 5 Billboard Music Awards, 6 American Music Awards, 4 Korean Music Awards, and 6 MTV Video Music Awards. Having sold over 20.3 million albums on the Gaon Music Chart, BTS are the best-selling artist in South Korean history, surpassing Shin Seung-hun’s record of 17 million albums. In South Korea, BTS hold four Multi-Million albums and three Platinum streaming singles.
As the first Korean group to receive an RIAA certification, BTS has two Platinum album, three Platinum singles, two Gold singles, and one Gold album in the United States. In Japan, BTS is the first male foreign act to receive a Million certification for a single; they also have two Multi-Platinum singles, two Multi-Platinum albums, two Platinum albums and four Gold albums.
BTS are also the first Korean group to receive certifications in the United Kingdom, with three Silver single certifications for “Boy With Luv”, “Mic Drop” and “Dynamite”, five Silver album certifications for Love Yourself: Tear, Love Yourself: Her, Face Yourself, Map of the Soul: 7 and The Most Beautiful Moment in Life: Young Forever, and two Gold album certifications for Love Yourself: Answer and Map of the Soul: Persona.
In October 2018, BTS was awarded a fifth-class Hwagwan Order of Cultural Merit from the President of South Korea for their contributions in spreading Korean culture and language. In 2019, members of BTS were invited to become members of the Recording Academy in honor of their contributions to music and as part of a push to help diversify Grammy Award voters.
BTS is as Philanthropic as they are amazing worldwide artists. In 2015, BTS donated seven tons (7,187 kg) of rice to charity at the K-Star Road opening ceremony held in Apgujeong-dong. The following year they participated in ALLETS’s “Let’s Share the Heart” collaboration charity campaign with Naver to raise donations for LISA, a Korean medical charity which promotes organ and blood donation.
In January 2017, BTS and Big Hit Entertainment donated ₩100 million ($87,915) to the 4/16 Sewol Families for Truth and A Safer Society, an organization connected to the families of the 2014 Sinking of MV Sewol. Each member donated ₩10 million and Big Hit Entertainment donated an additional ₩30 million.
In January 2020, Starbucks Korea partnered with BTS for their “Be the Brightest Stars” campaign that included limited-edition beverages, food and merchandise exclusive to South Korea. A portion of the profits from the campaign went towards career and educational development programs for disadvantaged youth as part of The Beautiful Foundation’s Opportunity Youth Independence Project.
Also in that month, BTS partook in the Grammy week charity auction event, auctioning off a set of seven microphones used during their Love Yourself World Tour. The lot sold for US$83,000 (the highest of the event) and all proceeds were donated to MusiCares, a non-profit organization that focuses on human service issues directly impacting the health and welfare of the music community.
BTS tweeted their support to the “Black Lives Matter’ in June, and together with Big Hit Entertainment donated US$1 million to Black Lives Matter, one of the largest celebrity checks towards the movement in the wake of George Floyd’s murder; BTS’ fans matched the donation within 24 hours. The band later also donated US$1 million to Live Nation’s Crew Nation campaign to support live music personnel during the COVID-19 pandemic.
Tours that BTS have performed at: The Red Bullet Tour (2014–2015), Wake Up: Open Your Eyes Japan Tour (2015). The Most Beautiful Moment in Life On Stage Tour (2015–2016), The Wings Tour (2017), Love Yourself World Tour (2018–2019) and Map of the Soul Tour (postponed due to the COVID 19 pandemic.
BTS have a large social influence and as of 2020, have attained fifteen Guinness World Records, including the world record for most Twitter engagements. To date, they have spent 210 weeks at number one on the Billboard Social 50 chart. Source
With all these achievements and accolades, the question can be asked, Is BTS The Last Korean Wave In The Western Music Scene & Pop Culture? Here is the source of the question and some thoughts from random fans and non fans alike.
“nah it’s still open the bar’s just too high”
“They didn’t close doors, companies are just in a rush to target the western market without focusing on their home country first. BTS didn’t target the west in their earlier years, the fact that they were so loved and began to get recognition there was a surprise even to them”
“They keep searching for the ‘magic formula’ that BTS must’ve used to be as big as they are now and don’t realize that it was an organic rise to the top, first from their country to neighboring countries to steadily expand to the rest of the world”
“Not closing. They’ll never close the door, but other artist have to keep oiling the hinges, so it stays open and healthy.”
“yes I was thinking this recently. seriously I love txt and I hope nobody’s offended by this but I don’t really think they’re gonna make that much of an impact. a group I feel is gonna do that is ENHYPEN but it’s gonna take time”
“In my opinion people tend to forget that over here in the west, primarily the US having multiple boy groups is not popular. There is always 1 main boy group that is popular, before it was 1D now it’s BTS. I also feel that girl groups generally don’t do well over in the west too.”
“I think it also depends upon the artistry. Even in the west,, many popular Pop acts are now nowhere to found. If artists are genuine and artistic about music nothing will stop them like in BANGTAN’s case. But if artists are only for fame,,, they’re only one time hit”
“that’s what a GLOBAL PHENOMENON IS. Bangtan was never restricted, they made everything from the scratch and beyond what the kpop world was limited to, not just being puppets of their CEO’s and pd’s, from making their own variety shows to self Prod album, the genre was always BTS”
“The problem is that everyone’s in too much of a hurry to ride the BTS wave & they mass produce groups & songs without caring much about the quality. They’re forgetting BTS didn’t target the west specifically, didn’t become famous over night, and how much BTS invest in their craft.”
“They rush so much that they forget there’s a whole process to it. Like Bangtan, it took them pretty long to get big over there. It’s like these companies just want instant massive fame but aren’t willing to go through the process”
“there are groups that are still being promoted and pushed in the west…like svt, txt, and blackpink. bp seems to be the only group with considerable longevity, since they’re so catered towards the western scene. i think they could totally see a few more years of major success!”
“I definitely think a huge reason it seems that way is cause of the immense gap between them and other groups. a lot of successful artists stay that way because they use that gap to distinguish themselves from the others and its not something that can be copied”
“BTS didn’t shut the door. The American GP did. I said from the beginning when BTS first started blowing up over here in 2017 that the GP will not be interested any other groups. BTS will be the first and last. And the GP notoriously does not like girl groups. The ones we’ve had”
“thing is they’re trying too hard to get inside the west by “innovating” but innovating so hard, it seems like they’re losing sight on what really matters. BTS didn’t get there by using robotic idols or super expensive technology, they didn’t get there by strategy –”
“they reached this level bc they’re multi-talented, hard-working and they have a lot of personality that people can relate to. lately the new K-pop groups are trying to innovate by using very complex strategies while BTS are just themselves & everything about their work shows it”
“K-pop companies debut bIg and they directly send them to programs abroad without building a fanbase in Korea first. But BTS’ impact is so strong overseas that they end up being overshadowed by them so they end up in a limbo where they’re popular neither in Korea nor abroad…”
“Another reason why the success can’t be ‘replicated’ is that for BTS it was very natural. Everything they did, all their efforts were for themselves, and the purpose and meaning behind their music is just another level.”
“Partly cos they forgot that before BTS made it this far, they spent more than 5 years before gaining an established identity in the west. Most groups nowadays wants to know the fastest formula to rise in the western market. Unfortunately, there are no shortcuts to success.”
“Agreed. Also, BTS was an underdog. It was their grit and determination to overcome these immense obstacles – which perhaps motivated them even harder to create songs with social commentary – that also led to their identity, music, personalities, etc.”
“I agree, BTS definitely has a different status than any other K-pop group ever had/probably will have, I think the reason why they shut the door behind them is because they’re different, is likely because they’re musicians, not just general “artists” as most other idols are…”
“True I totally agree. I’ve been a BTS fan since BS&T era and I still can’t listen to other kpop music. Because I feel every song is same. The dance and the music. To be honest, I hate the overly autotuned stuff that’s there in it.”
“Can’t say for sure because we can’t predict what will comes after but in western, gp preferably cater only one group not multiple at the same time and most of them are used to lesser member in a group. And for Korean gp, only gg do wells among them(bt5 is the exception ofc)”
“I feel like most of these other groups are rushing to the western market way before building a solid fanbase in their own homeground. They are more focused on the American market forgetting that the sea countries are the biggest consumers of their music.”
“I’m sorry for saying this but most groups have the same sound of music. Beatdrop, electronic sound, break dance in the middle.. that’s why I’m picky about groups to stan. Some groups do the same same nothing special about it. And than you have 875, t+t, got/7,…”
“Agree. I noticed, some groups under one company, really gives the same vibe?, I’m sorry I don’t know how to explain it, individually they’re different but as a group, the songs of the groups just gave the same vibe, nothing different, nothing interesting/impactful.”
“I think the reason why TXT has so much potential is that their music has a unique sound. It’s nowhere similar to the previous groups in the label be it BTS or SVT, that makes people curious and interested. The change in sound and style is very important, otherwise it’s all the same”
“Yeah I remember in 2018 when so many k/pop groups were going to these American TV shows and interviews and the go was just like “who are these people”. No one cared except the group’s fans”
“The reason newer K-Pop groups don’t do well in the west is because they don’t even try hard enough in their home country anymore.”
“I said what I said. Have Melon, Gaon and whatever before you expect Billboard. If you wanna have the “BTS Blueprint” then don’t forget 2013-2017.”
“Look at Dynamite’s success. If they wanted they could make a whole Album of Just Dynamite like song and game the charts. But that is not them and we love them for it and they are successful for it.”
“I think it’s because when locals listen to K-pop groups, they expect the songs to be at the same level with BTS, and while some are close nothing is really up to the bar BTS has set.”
“Yes I have seen many local saying BTS music has set their bar so high that not one can reach there.”
“It’s quality it’s music (I mean music not trash) everyone can be successful maybe more than BTS themselves! If you’re talented if you care about music than making tons of money if the company is smart enough to promote them wisely & properly then everything is possible!”
“I was going to say the same thing! Right now, most 4th gen boys groups are being pushed to the west right after debut but bighit didn’t follow that and instead had txt focus more domestically.”
“I feel the other companies are rushing to the west that they’re forget to promote the new groups in Korea or Asia properly first they need to target the audience down there even BTS didn’t just rush into the west they had an impact in Asia then around the world…”
“For me I think that companies start take care of the visual the style the hype more than THE MUSIC all the new ones sound the same for me especially boy groups the same vibe style with every one I want a group came and change that and to be different from others they will be BOOP”
“and that’s why out of all groups, BTS are the ones who will stay around and get even bigger. not only bc they’re the ones who opened the door, but their music hits different. they don’t get lost in the trend like everyone else. they stand out and draw people to them.”
“I feel like there’s just too many people who want to get in on it, so they’re all shoving groups out and making it too confusing for people who are trying to get into the music. the only way people aren’t going to be overwhelmed is if someone explains it to them. people aren’t going to know which group is which or what everything is about if the current stans can help guide people. even i was confused in 2016 when I started stanning and there was less stuff to figure out. much less like thirty groups coming out at once.”
“Here’s the thing. BTS aren’t just K-pop anymore , they are a worldwide legendary group and the west isn’t moving pass that , they had a hard enough time understanding why BTS , a Korean speaking group became who they are and to them it’s once in a lifetime phenomenon”
“BH didn’t “plan” to dominate west. It happened organically over 4-5 yrs for them & they will do best they can but that’s all #BTS & BTS-fans only!! US market will still be pretty limited to English, white only people & will remain so. BTS is & will always remain an exceptional case of success.”
“Its just so funny for me seeing companies pushing their artists into the west knowing how difficult it is. They are so pathetic. Since they know BTS paved the way they thought its already easy to go through the west as if its very transparent. BTS raised the bar too high.”
“I think it’s also more like companies are rushing too much to copy BTS’s success(which actually is nothing but pure hard work and patience from the boys) and it’s not working well because rushed things not always go well”
“It’s the fact that they the same marketing is going to work for everyone. BTS songs have something for almost everyone. Even if it’s just solo projects. And they also don’t relay on bigger artists to help.”
“I don’t think so. have you see the massive worldwide audience stray kids has been accumulating ?? they have a high western demand as well. I think a better way to say it is BTS has passed their ‘trend appeal.’ it’s more fan based now.”
“I love how everyone is just forgetting that the Western industry isn’t a group-oriented industry. They won’t even have multiple American groups at once. The K-pop industry structure does not align with the Western music industry structure which is dominated by solo acts.”
“It’s a barren land now….nothing much can grow out of it now. Of course you can water it with some media play, and tv shows maybe it will sprout in the moment just a little and then wither again. Because no one isn’t that curious anymore”
“BTS made quality music at the right time, they promoted genres before the rest of K-pop did and therefore always produced something new and different, now with such immense market saturation it’s almost impossible to replicate that progression.”
“I think BTS is different because they worked their way up, it wasn’t easy for them the success that they have now they’ve earned. I tried listening to other K-pop artists and i did like them but BTS songs hits me differently. They are so genuine and charismatic.”
“The problem is companies become too greedy for that dey just want to copy and rushing toward west they are not taking time to discover their own music ( I don’t know how to explain this ) but it’s all same like beats , sound everything”
“Though all groups are good . But success just depends on artistry , genuineness , a little bit courage for experiments , a little of right timings and luck , and artist’s personality. What can other groups do depends , they may make it or may not.”
“I have to agree to disagree! Let’s manifest positivity!!!! Don’t assume the worst. There is so much room for growth in the world and in the music industry. I think this is just the beginning”
“companies forget that BTS’ success didn’t just come overnight and focus too much on trying to replicate that rather than having their artists work on their own sound. meaning that most of the stuff that comes out is similar sounding and there’s nothing special”
“Nothing is closed BTS set the bar so freaking high some artists think they just have release music and they’ll get they same result no”
“The problem is they keep trying to find the bt5 formula. But one of the key ingredient is “Authenticity”. And you can’t have authenticity when you’re just trying to replicate something.”
“BTS is a once in a lifetime thing. BTS wasn’t made by anyone, but the 7 guys themselves, and Bang who knew enough to stay out of the process once the group was put together. BH left them with artistic freedom. Look where it led.”
“The things Entertainment agency forgot is that BigHit bide their time, strategize well, rigorous brainstorming of concepts to brand new and extremely unique concept and also right artist management. They tend to rush without extremely careful, decisive and deliberate planning”
“BTS’ success is a gradual thing and that’s what they don’t understand. they thought they went big out of the blue when in fact they’ve been consistently gaining western fans for the past yrs because their music caters to everyone & all of their songs sound different from the rest”
“BTS made quality music at the right time, they promoted genres before the rest of K-pop did and therefore always produced something new and different, now with such immense market saturation it’s almost impossible to replicate that progression.”
“Everyone’s trying to copy BTS’s success in the USA but forgetting to focus on their artists and building the base.. they are trying to make a building without making a solid base, that’s not how it works.. you gotta try hard to meet the standards BTS set already”
“Lets be honest, its gonna be BTS until their popularity dies out, only then can another group get any momentum, that’s just how the industry works in the west.”
“the formula been said by Namjoon long before ‘win naturally like no one expect it’ its built with passion and hard work over the years, do it step by step, how can someone expect a Grammy without winning Inkigayo first…”
“A lot of groups focus too much on the west w/out having a stable foundation in their own country How do they expect to crack billboard, etc if they can’t even chart in melon, Gaon, vibe,…? Especially melon, ever since the chart reform, bgs barely chart except for BTS & few others”
“There is no secret formula for success and no shortcut I think that’s the biggest issue for idols they are trying to break through while the trend is still high but by doing that they rush and it ends up backfiring..”
They didn’t close any doors. It’s just other companies doing everything wrong when it comes to their groups.
I think there’s room, especially since platforms like Spotify is so invested in the music. Besides, we have had multiple groups before. NSYNC, Backstreet, LFO, 98 Degrees – all at the same time
The success of BTS will always remain a mystery. It maybe is fate for the 7 of them, like Hoseok said. But the thing about BTS whatever they do either a song or performance or even a simple show they always give a piece of themselves. They are genuine no matter what they do.
As an ARMY, I disagree. BTS opened the doors for many acts and when they decide to stop, many other groups will shine. I hope this isn’t some kind of compliment that “BTS is only good enough” to get to the US because I hope every group succeeds worldwide.
Are you really sure about that because I’ve been seeing the rest of the Asian industry slowly start to open up in a big way
I disagree. I think the problem is too many companies from the start try to promote their artists in the west without having first of all enough popularity in their home country. A lot of groups can’t even chart on Korean platforms….
What do you think? Do you agree or disagree with the statement?